As you may have been able to tell from our last post, we have a soft spot in our hearts for Nike advertisements here at FirstRoundAthletics.com. Nike has always raised the bar, not just in advertising either, and the below ads are a perfect examples of it. All of the ads were created by the ad agency Cole & Weber and are consistent with typical Nike motivation tactics.

This "deep" ad illustrates someone taking batting practice and giving these baseballs a firsthand view of the heavens. Notice that no one is in the stadium and he seems to be putting in some extra work to gain that competitive advantage.

The "dig" ad has some awesome contrast and shows our athlete working the jump rope so hard she is leaving her mark in the floor. I’d be interested in knowing how bad she works over that medicine ball!

At first glance I thought I was looking at a cheesy hybrid ad, but these ladies aren’t too concerned with gas mileage. "further" gives you that go harder, push more feeling- just hope they packed their sunscreen.

With all the controversy surrounding Major League Baseball I had to smirk at this a little. Very cool concept for this ad though, and I would put my money on hard work any day out of the week over “"ther means."

A personal favorite, "inner" really hones in on next level dedication. Who needs a car when you have feet, right?